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Research papers

Striving to be the best

This paper outlines the current redevelopment programme taking place at Selfridges, a leading destination department store in London, and explains the three-stage approach they have adopted to review existing customer service initiatives: who are the...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Amanda Metcalfe, Helen West
June 15, 1995
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Citation

Metcalfe and West (1995a, June 15). Striving to be the best. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/striving-to-be-the-best